Category: seo

Chicago Pastry Baker Owners Need SEO For Their Website

If you’ve been in business for any length of time, then you know how important search marketing is for businesses large and small. If you haven’t, if you have no idea what SEO is, then you’re missing out. And then there’s the third type of business owner, the one who has heard about Chicago seo but has decided that their business can’t benefit from it. First and foremost, any and every business can benefit from SEM. However, small businesses especially need search engine optimization. Otherwise, they risk going out of business. Without search traffic to help ensure that they get all the customers they want and need, they’ll wind up losing potential customers to competitors. Competitors who do have search engine optimization.

And of course, if you’re a pastry shop owner out in Windy City, you need SEO Chicago tactics. Chicago pastry baker owners need search engine traffic for their website to ensure that their competitors don’t get all the local business. Unsure how a local business would benefit from an internet marketing tactic? That would explain why you don’t understand how important SEO is! For those unfamiliar, Search Engine Optimization (which is usually referred to as SEO) is an umbrella term for a group of tactics designed to get a site noticed by as many Google or Bing searches as possible. These tactics include things such as properly using keywords, social media sharing, and just ensuring proper website design.

And already, you see why Google and Bing web traffic is so important. If you know anything about how Google or Bing works, you know that most people only use the first couple of sites that pop up. If your website winds up lower on the front page, or heaven forbid on the second page, it might as well not exist.

But how does that help for local businesses like Chicago pastry shops?

SEO For Local Businesses

The truth is that the days of the yellow pages are long gone. People don’t use phone books anymore because no one needs to. Most people have an internet capable device, such as a smartphone or a tablet. Because of this, when people need to look for a local place, they simply head to Google.

Do you see where marketing your business with these tactics becomes important? When people search for local companies to get their various jobs done, they’ll head right to Google. This includes things like finding local caterers or having pastries or cakes baked for a special event. You could be losing out on important wedding cake sales!

But if you’re a pastry shop, you may do most of your sales via foot traffic. Organic traffic can help you there, too.

SEO For Gaining Food Traffic

People on the use Google just as often as people at home. When someone is out and about, and they want a pastry, they pull out their smartphone and check Google. That’s just how it works these days. This means that if your website is properly built, with all the various SEM tactics set up in your favor, a person looking for a pastry shop in Chicago is more likely to find your business.

Many people look at SEM and presume that it couldn’t possibly help their business. Many small business owners are quite skeptical of the idea that an internet marketing gimmick can really help their business. They get all their customers locally, so they don’t need to sell things on the web!

Hopefully, this has dismissed that idea. Chicago pastry baker owners can significantly benefit from ranking on the search engines, as can any local business. It can increase foot traffic and improve phone traffic, too!


How To Optimize Your Chicago Pastry Website For The Search Engines

Introducing your pastry shop in Chicago to the online world may not be a very easy thing to do given today’s tough business landscape. With hundreds of great bakeshops established in this place, there can be limited chances of catching the attention of more customers. However, there is nothing to worry at all. The key is to learn how search engine optimization works to get your pastry website on top of the organic search results.

Almost all local bake shops and pastry shops have created a compelling website to help them promote their businesses quickly, efficiently and cost-effectively. Now, if you face the dilemma of poor website optimization for your pastry shop, then continue reading to gain better insights on how to achieve certain success in your professional SEO services campaigns. Keep in mind that for you to achieve this you will need to give the professionals the time it requires for you to rank and on top of that a sufficient budget. Every single day that you are not investing into SEO your competitors are. Which means that your current search engine marketing provider will need to build stronger backlinks and following these guides below:

Content

The quality of the content you publish on your pastry shop’s web page will mainly influence the number visitors and future clients you generate through your website. Thus, it is paramount that you know how to write compelling content. It should cover information that your shop offers. Let your readers and prospective customers get inspired by your business story. Do this by sharing the story on a dedicated page on your site. It is like talking to your clients and telling them how your pastry shop gives satisfaction in every bite of your pastries.

 

Links

Another useful strategy in optimizing your Chicago pastry site on large search engines is building relationships. These links must be directed to various relevant sites and business directories online. The main benefit of link building is an increased chance of finding your business website and a higher number of clicks and visits. You should know that when it comes to search engine optimization, building links from authoritative and relevant sites leaves a significant impact on your rankings.

 

Enticing Images

Since you offer sweets and pastries, take advantage of enticing your customers with high-quality pictures of the products available in your business. Food lovers, particularly those who are fond of pastries, will primarily look at the pictures of your products. They will keep on scrolling and stay on your page if they see beautiful photos of their favorite pastries.

Customer Reviews

The words of customers in their reviews will inevitably affect other people who will visit your page. Therefore, there is nothing wrong with encouraging them to leave feedback or comments on your page. Through this, you see how your previous and existing customers recognize your business. By getting plenty of customer reviews, you compel potential customers to try out your products.

Social Media

In this advanced world, almost everybody has created his an account on different social media or social networking sites. For instance, Facebook and Twitter have hundreds of millions of users who actively open their personal accounts and browse their news feed for latest updates. This is now providing a lot of benefits to many businesses and companies across the world.

Promotion is so easy, simple and affordable. If you do not have any account for your pastry website, then you should start creating one now. Then, make sure that it will be highly optimized by considering the elements that were previously mentioned. You can create a page on social networking giants like Twitter, Instagram, and Facebook. You can also post videos of your products, how you make them and other behind the scenes stories about your brand. Through this, you can engage your customers better and encourage them to choose your business over other competitors.

Optimizing your Chicago pastry shop website for search engines does not happen overnight. You have to expend time and hard work to see fruitful results. Research and update yourself with the latest trends in search engine optimization to get the best chances of ranking high in the search listings.